Brand Strategy
Your brand’s strategy is the blueprint for your success. It’s about more than just your logo or tagline—it’s your business’s identity, purpose, and story. Our Brand Strategy package uncovers your mission, vision, values, audience, and positioning to ensure you’re connecting with the right people, in the right way, at the right time.
This brand package is for you if:
Your messaging isn’t resonating, leading to low engagement or unqualified leads.
You feel stuck trying to articulate your brand’s mission, vision, or values and need clarity.
You’re overwhelmed by how to establish your brand and need help to reach the right people.
FOUNDATIONS
Branding Goals
Establish clear, actionable objectives to guide your brand’s growth, impact, and long-term success.
Brand Purpose
Define the core mission, vision, and “why” behind your business to inspire and connect with your audience.
Brand Values
Identify the principles and beliefs that shape your decisions, culture, and interactions.
AUDIENCE
Ideal Client
Develop a detailed profile of your target audience, ensuring your messaging speaks directly to them.
Client Journey
Map out the stages of your customer’s experience, from discovery to loyalty.
Positioning Statement
Craft a concise, compelling statement that defines your brand’s unique place in the market.
VOICE & MESSAGING
Brand Adjectives
Select descriptive words that encapsulate your brand’s tone, character, and overall vibe.
One-Liner
Create a succinct, impactful sentence that sums up your brand’s unique value and purpose.
Addressing The Problem
Pinpoint the challenges your audience faces and position your brand as the solution.
Brand Personality
Develop a relatable and distinct persona that reflects the human traits of your brand.
What We Do and Who It’s For
Clearly articulate your services and the audience they are designed to serve and build trust.
Evoking Relief
Highlight the transformation and benefits your clients will experience through your offerings.
Tone of Voice
Define the style, tone, and language that ensures your communication feels authentic and consistent.
Defining Your Approach
Outline your unique process or method to showcase how you deliver value to your clients.
Call to Actions
Develop strategic, actionable steps that guide your audience to take the next step with clarity.
ADD-ON: POSITIONING
SWOT Analysis
Evaluate your brand’s strengths, weaknesses, opportunities, and threats to inform decision-making.
Strategic Options
Identify actionable strategies and pathways to leverage opportunities and resources to achieve your goals.
Differentiators
Define what sets your brand apart and positions you as the preferred choice in your industry.
WEEK 1
ONBOARDING
Woohoo! Get ready to kick things off. You’ll receive access to your personalized client portal and onboarding questionnaire. We’ll dive into your materials and start preparing to craft your brand strategy.
WEEK 2
FOUNDATIONS & AUDIENCE
In our first strategy session, we’ll lay the groundwork by defining your brand’s foundations, mission, vision, and values. We’ll also dive deep into understanding your audience to ensure every decision connects with the right people.
WEEK 3
VOICE & MESSAGING
This week, we’ll focus on refining your brand’s voice and messaging. During our second strategy session, we’ll craft a tone that aligns with your identity and resonates with your audience.
WEEK 4
LAUNCH
It’s time to bring everything together! We’ll review and refine your brand strategy, ensuring every detail is perfect. If you’ve chosen any add-ons, we’ll wrap those up too, leaving you with a clear and cohesive plan to move forward confidently.
A Few Clients That Chose This Package
Apply To Work With Us
Thank you for considering our team! Please fill out the application form to provide us with more details about your project. We’ll review your submission and follow up to discuss how we can best support your goals.